United Airlines Partners Asutra and Ua Body for New Amenity Kits

(02/08/23)  Travelers flying United Business on the airline’s premium transcontinental domestic routes will be the first to experience new amenity kits that feature exclusive products from Venus Williams-backed wellness brand Asutra.

The airline is also introducing new amenity kits for United First passengers traveling between the continental U.S. and Hawaii that feature skincare from Hawaiian brand Ua Body (pictured below), which will debut onboard later this month.

United distributes approximately 65,000 transcontinental and Hawaii amenity kits per month.

“We’re really proud of these amenity kits – fantastic new partners, exclusive products and high-end ingredients. Our customers are going to love them,” said Peter Wolkowski, United Director of Onboard Product Design. “These kits, customized for our transcontinental and Hawaii-bound travelers, are just the latest way we’re working to make the travel experience even better at United.”

United First's new amenity kits with skincare from Hawaiian brand Ua Body. Click to enlarge.

United First’s new amenity kits with skincare from Hawaiian brand Ua Body

Created with Asutra, the new United premium transcontinental amenity kits offer cruelty-free skincare made without any parabens, phthalates or petroleum and are designed to help the cross-country flyer unwind and feel refreshed upon landing.

Each kit includes an Asutra cleansing face towelette and nourishing lip balm and hand lotion made with magnesium to help create a sense of calm plus mango seed butter, coconut oil and almond oil to soothe, moisturize and protect the skin while onboard.

All held in a reusable, Asutra-branded pouch, the kit also includes a bamboo toothbrush, toothpaste, Asutra eye mask and ear plugs to help passengers rest onboard.

The pouch and eye mask are made with recycled materials and a card inside the pouch offers inspiration for self-care practices while traveling.

“As a women-owned, Chicago-based company, we are thrilled to partner with our hometown airline, United Airlines. Our mission at Asutra is to make self-care a possibility for everyone through accessible wellness products,” said Stephanie Morimoto, Asutra Owner and CEO. “From personal experience, I know that taking care of yourself intentionally while traveling can be challenging. This new amenity kit gives travelers an easy, enjoyable way to take care of themselves while on their journey and arrive refreshed.”

The new United Hawaii amenity kits feature skincare from Ua Body, a brand owned, operated and made in Hawaii.

Each kit includes a moisturizing lip balm, hand cream and a refreshing face mist, featuring local scents like sandalwood, jasmine and coconut, as well as local ingredients such as Kukui oil and Organic Royal Hawaiian Sandalwood oil.

Each kit also includes an eye mask made with recycled materials plus a bamboo toothbrush, toothpaste and ear plugs.

The reusable Hawaii amenity kit pouch is made with recycled materials, comes in four different designs with artwork by local artist Christie Shinn.

“We’re honored to be working with such a powerful partner in United, and proud to continue showcasing our Hawaiian heritage to the world through our handcrafted products,” said Leala Humbert, Founder/CEO of Ua Body.

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