ACZ, ZTA join forces to attract more airlines

The Sunday News

Judith Phiri , Business Reporter
THE Airports Company of Zimbabwe (ACZ) and the Zimbabwe Tourism Authority (ZTA) have joined forces in working to ensure collaboration within the aviation and tourism industries, while luring airlines to Zimbabwe.

The aviation industry provides the necessary air connectivity to transport tourists to their destinations, while the tourism industry generates demand for air travel. The growth and development of one industry can have a positive impact on the other.

Recently, senior representatives from the two organisations were in Nairobi, Kenya attending this year’s edition of the AviaDev   Africa Conference that ended last Friday.

The conference is an annual aviation development gathering that brings together airlines, airports, tourism authorities, and other stakeholders in the aviation industry to discuss air connectivity and tourism development to, from and within the African continent.

It focuses on promoting air connectivity to underserved and emerging markets in Africa, the Middle East, and the Indian Ocean Islands. The conference featured panel discussions, workshops, and one-on-one meetings to discuss challenges and opportunities in the sector.

ACZ

ACZ public relations and communications manager, Mr Tonderai Mangombe said the partnership with ZTA was critical in promoting Zimbabwe’s tourism industry.

“ZTA identifies source markets which they intensively market and advise ACZ to identify airlines that link to such destinations and collaboratively present a business case to the airlines. ZTA promotes Zimbabwe as a tourist destination and highlight the country’s unique attractions, such as Victoria Falls, wildlife reserves, and cultural heritage sites.

“The ACZ can also use the opportunity to showcase Zimbabwe’s airports, their facilities, and services to airlines and other aviation stakeholders. The partnership between the ZTA and ACZ is critical in promoting Zimbabwe’s tourism industry,” said Mr Mangombe.

He said by working together, they could attract more airlines and tourists to Zimbabwe, which can contribute to the growth of the country’s economy. Mr Mangombe said attending events like AviaDev provided a platform to network, build relationships and explore opportunities for collaboration with other stakeholders in the aviation industry.

In a statement, ZTA said together with ACZ they engaged in various meetings with key players in the aviation industry on how to develop and promote traffic into and out of Zimbabwe’s key airports.
“Airports, particularly those that are ports of entry into the country, are regarded as the first impression a traveller has of the country. They, therefore, play a central role in marketing Zimbabwe as a destination of choice.

“Airports also enable connectivity between major hubs and otherwise inaccessible tourist destinations. The development of major airports is therefore expected to unlock further investment opportunities, which will include hotels, retail facilities, and other logistics amenities,” said ZTA.

ZTA said the meetings attended at the conference brought out ways in which ACZ can incorporate facilities that support tourism at the airports, while also they  emphasised the need to learn from countries and jurisdictions that have done well in their respective industries.

The tourism authority added: “A matter that took centre stage at AviaDev’s Real Estate event was the development of airport masterplans that are geared towards the future development of airport and ancillary infrastructure.

“The need for collaboration in  the development and execution                               of these masterplans was emphasised.”

ZTA said together with ACZ they were committed to lead the way in ensuring collaboration within the aviation and tourism industries, while they also welcomed the involvement of all other stakeholders in both the private and public sector in these efforts.

Article source: https://airlines.einnews.com/article/641339534/3DB_Cw2FtJLlf95b?ref=rss&ecode=vaZAu9rk30b8KC5H

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